Onboarding personalization quiz benchmarks
14 data-backed questions on Onboarding personalization quiz benchmarks, from Lazyweb Research — each answer cites proprietary analysis of real, in-market app screens.
How many apps run a personalization quiz during onboarding?
119 of ~751 vision-covered apps (about 16%) run an onboarding personalization quiz, meaning roughly one in six apps in the corpus asks goal, demographic, or habit questions before the user reaches th…
How many questions should an onboarding personalization quiz ask?
Across 119 quiz apps, the average is 3.9 captured question screens with a p90 of 10 and a long tail to 65.[1] Don't anchor on the median of 1 — it reflects apps with only one or two captured quiz scr…
How many quiz questions do Health & Fitness apps ask during onboarding?
Across 24 Health & Fitness quiz apps, the onboarding quiz averages 6.2 question screens with a median of 4.5 and a max of 21 — the longest-quiz vertical in the corpus.[1] If you build a fitness or we…
How many quiz questions do Education and language-learning apps ask during onboarding?
Across 12 Education quiz apps, the onboarding quiz averages just 2.2 question screens with a median of 2 and a max of 5 — the shortest-quiz vertical measured.[1] Education apps personalize with a lig…
Which app categories use onboarding personalization quizzes the most?
Health & Fitness (23 quiz apps) and Education (11) dominate the corpus of 119 quiz apps; only those two clear the N>=8 reporting threshold.[1] Every other category — Photo & Video (5), Music (4), Ref…
What questions do apps ask in an onboarding quiz before the paywall?
Among 119 quiz apps, the two most common question types tie at 24 apps each — a goal/objective question and a demographic question (age, gender, weight, height) — followed by habit/frequency question…
How many onboarding quizzes ask a goal or objective question?
24 of 119 quiz apps ask a goal or objective question during onboarding — tied with demographic questions as the most common quiz question type.[1] A goal question frames the whole quiz and gives the…
How many onboarding quizzes ask demographic questions like age or gender?
24 of 119 quiz apps ask a demographic question — age, gender, weight, height, or date of birth — tied with goal questions as the most common quiz type.[1] Demographics are worth asking only when they…
How many onboarding quizzes ask habit or frequency questions?
23 of 119 quiz apps ask a habit, frequency, or experience-level question — how often, how many times per week, skill level, or time available.[1] These questions calibrate the plan to the user's real…
What share of onboarding quizzes end with a 'building your plan' loading screen?
9 of ~751 apps end the quiz with a synthetic 'building your plan' personalization loading screen — a labor-illusion and commitment device placed right before the paywall.[1] It is a small, named set,…
Single-select vs multi-select: how do apps format onboarding quiz questions?
Of 80 apps where the select-mode is stateable, 19 use single-select and 7 use multi-select ('select all that apply') — most quiz screens don't verbalize the mode at all.[1] Single-select dominates th…
Do onboarding quiz apps show a progress indicator on question screens?
39 of 67 quiz apps (58%) show a progress indicator — a bar or 'step N of M' — on their question screens.[1] It is the majority choice for a reason: a visible finish line reduces mid-quiz abandonment.…
Which apps have the longest onboarding personalization quizzes?
The deepest quiz in the corpus is 222 with 65 captured question screens, followed by couple-joy (36), justfit (21), and rays (20).[1] These are the quiz-heavy outliers — 13 apps show 10 or more quest…
How many steps does a typical onboarding flow have?
Across 129 canonical onboarding flows, the average is 13.9 steps with a median of 11, a p90 of 27, and a range of 2 to 70.[1] These are total onboarding steps, not quiz questions — a quiz is one segm…
