What questions do apps ask in an onboarding quiz before the paywall?
Among 119 quiz apps, the two most common question types tie at 24 apps each — a goal/objective question and a demographic question (age, gender, weight, height) — followed by habit/frequency questions at 23 apps.[1][2][3] Interest/topic questions are rarer at 6, though that is a lower bound.[4] Lead with a goal question, then layer demographics and habits that feed a real personalized plan.
Goal and demographic questions each appear in 24 of 119 quiz apps; habit questions in 23 — Lazyweb Research, July 2026.
The question-type mix
| Question type | Quiz apps |
|---|---|
| Goal / objective | 24 of 119[1] |
| Demographic (age, gender, weight, height, DOB) | 24 of 119[2] |
| Habit / frequency / experience | 23 of 119[3] |
| Interest / topic (lower bound) | 6 of 119[4] |
Goal, demographic, and habit questions cluster tightly at 23-24 apps each, so a well-formed quiz usually touches all three. Interest questions read as rare, but the methodology flags this as an undercount because interest-selection screens are often described without quiz phrasing.[4]
How to apply it
Sequence matters. A goal question up front frames why the rest of the quiz exists and gives the user a payoff to work toward — boldvoice asks 'Why are you starting now?' with a video prompt and motivation options; copilot asks the main goal for invested money.[5] Then collect demographics and habits only where they change the plan. betterme's habit questionnaire on daily energy levels is a good template for a habit question that clearly feeds personalization.[6]
If a question doesn't map to a goal, demographic, or habit that drives your plan, it probably shouldn't be in the quiz.
Caveats
Each count is deduped by company from vision descriptions and is a lower bound — a screen only counts when the vision text names the question type.[1] Interest questions especially undercount; cross-reference interest-selection prevalence separately.[4] The 24/24/23 clustering is the reliable signal; the interest figure of 6 is directional only.
The numbers
| Stat | Computed from |
|---|---|
| 24 quiz apps ask a goal/objective question | question_type_goal: 24 / 119 |
| 24 quiz apps ask a demographic question | question_type_demographic: 24 / 119 |
| 23 quiz apps ask a habit/frequency/experience question | question_type_habit: 23 / 119 |
| 6 quiz apps ask an interest/topic question (lower bound) | question_type_interest: 6 / 119 |
| boldvoice 'Why are you starting now?'; copilot main-goal question | qualitative boldvoice; qualitative copilot |
| betterme daily-energy habit questionnaire | qualitative betterme |
Sources & citations
- [1] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. 24 quiz apps ask a goal/objective question; deduped by company, lower bound. ↩
- [2] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. 24 quiz apps ask a demographic question (age, gender, weight, height, DOB). ↩
- [3] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. 23 quiz apps ask a habit/frequency/experience question. ↩
- [4] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. 6 quiz apps ask an interest/topic question; flagged as an undercount because interest screens often lack quiz phrasing. ↩
- [5] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. boldvoice goal video prompt; copilot investment main-goal question. ↩
- [6] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. betterme daily-energy-level habit questionnaire. ↩
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.