# Onboarding personalization quiz benchmarks Source: Lazyweb Research 14 data-backed questions on Onboarding personalization quiz benchmarks. HTML: https://www.lazyweb.com/research/category/onboarding-personalization-quiz-benchmarks Markdown: https://www.lazyweb.com/research/category/onboarding-personalization-quiz-benchmarks.md ## Questions - [How many apps run a personalization quiz during onboarding?](https://www.lazyweb.com/research/how-many-apps-use-onboarding-personalization-quiz) 119 of ~751 vision-covered apps (about 16%) run an onboarding personalization quiz, meaning roughly one in six apps in the corpus asks goal, demographic, or habit questions before the user reaches th… - [How many questions should an onboarding personalization quiz ask?](https://www.lazyweb.com/research/how-many-quiz-questions-onboarding) Across 119 quiz apps, the average is 3.9 captured question screens with a p90 of 10 and a long tail to 65.[1] Don't anchor on the median of 1 — it reflects apps with only one or two captured quiz scr… - [How many quiz questions do Health & Fitness apps ask during onboarding?](https://www.lazyweb.com/research/how-many-quiz-questions-health-fitness-apps) Across 24 Health & Fitness quiz apps, the onboarding quiz averages 6.2 question screens with a median of 4.5 and a max of 21 — the longest-quiz vertical in the corpus.[1] If you build a fitness or we… - [How many quiz questions do Education and language-learning apps ask during onboarding?](https://www.lazyweb.com/research/how-many-quiz-questions-education-apps) Across 12 Education quiz apps, the onboarding quiz averages just 2.2 question screens with a median of 2 and a max of 5 — the shortest-quiz vertical measured.[1] Education apps personalize with a lig… - [Which app categories use onboarding personalization quizzes the most?](https://www.lazyweb.com/research/which-app-categories-use-onboarding-quizzes) Health & Fitness (23 quiz apps) and Education (11) dominate the corpus of 119 quiz apps; only those two clear the N>=8 reporting threshold.[1] Every other category — Photo & Video (5), Music (4), Ref… - [What questions do apps ask in an onboarding quiz before the paywall?](https://www.lazyweb.com/research/what-questions-apps-ask-before-paywall) Among 119 quiz apps, the two most common question types tie at 24 apps each — a goal/objective question and a demographic question (age, gender, weight, height) — followed by habit/frequency question… - [How many onboarding quizzes ask a goal or objective question?](https://www.lazyweb.com/research/how-many-apps-ask-goal-question-onboarding) 24 of 119 quiz apps ask a goal or objective question during onboarding — tied with demographic questions as the most common quiz question type.[1] A goal question frames the whole quiz and gives the… - [How many onboarding quizzes ask demographic questions like age or gender?](https://www.lazyweb.com/research/how-many-apps-ask-demographic-question-onboarding) 24 of 119 quiz apps ask a demographic question — age, gender, weight, height, or date of birth — tied with goal questions as the most common quiz type.[1] Demographics are worth asking only when they… - [How many onboarding quizzes ask habit or frequency questions?](https://www.lazyweb.com/research/how-many-apps-ask-habit-question-onboarding) 23 of 119 quiz apps ask a habit, frequency, or experience-level question — how often, how many times per week, skill level, or time available.[1] These questions calibrate the plan to the user's real… - [What share of onboarding quizzes end with a 'building your plan' loading screen?](https://www.lazyweb.com/research/building-your-plan-loading-screen-prevalence) 9 of ~751 apps end the quiz with a synthetic 'building your plan' personalization loading screen — a labor-illusion and commitment device placed right before the paywall.[1] It is a small, named set,… - [Single-select vs multi-select: how do apps format onboarding quiz questions?](https://www.lazyweb.com/research/single-select-vs-multi-select-quiz-questions) Of 80 apps where the select-mode is stateable, 19 use single-select and 7 use multi-select ('select all that apply') — most quiz screens don't verbalize the mode at all.[1] Single-select dominates th… - [Do onboarding quiz apps show a progress indicator on question screens?](https://www.lazyweb.com/research/quiz-progress-indicator-prevalence) 39 of 67 quiz apps (58%) show a progress indicator — a bar or 'step N of M' — on their question screens.[1] It is the majority choice for a reason: a visible finish line reduces mid-quiz abandonment.… - [Which apps have the longest onboarding personalization quizzes?](https://www.lazyweb.com/research/longest-onboarding-quizzes-benchmark) The deepest quiz in the corpus is 222 with 65 captured question screens, followed by couple-joy (36), justfit (21), and rays (20).[1] These are the quiz-heavy outliers — 13 apps show 10 or more quest… - [How many steps does a typical onboarding flow have?](https://www.lazyweb.com/research/onboarding-flow-length-benchmark-steps) Across 129 canonical onboarding flows, the average is 13.9 steps with a median of 11, a p90 of 27, and a range of 2 to 70.[1] These are total onboarding steps, not quiz questions — a quiz is one segm…