How many apps run a personalization quiz during onboarding?
119 of ~751 vision-covered apps (about 16%) run an onboarding personalization quiz, meaning roughly one in six apps in the corpus asks goal, demographic, or habit questions before the user reaches the core product.[1] It is common but not default: the large majority of apps still onboard without a quiz. Treat a quiz as a deliberate bet, not table stakes.
119 of ~751 vision-covered apps (~16%) run an onboarding personalization quiz — Lazyweb Research, July 2026.
The finding
Across ~751 apps with vision-described screenshots, 119 (~16%) include at least one onboarding personalization quiz or question screen — goal selection, questionnaire, or multiple-choice.[1] The corpus tracks 129 canonical onboarding flows and 1,215 onboarding canonical screens overall, so quiz screens are one pattern within a much broader onboarding surface.[2][3]
The honest read: a quiz is a minority pattern. If you add one, you are joining ~16% of apps, not matching a universal standard.
How to apply it
A quiz earns its place when the answers actually change what the user sees next — a tailored plan, a curated feed, a personalized paywall. If your product can't act on the answers, a quiz just adds friction before value.
| Signal | Reading |
|---|---|
| Quiz apps | 119 of ~751 (~16%)[1] |
| Non-quiz apps | ~632 of ~751 (~84%)[1] |
| Onboarding flows tracked | 129[2] |
Use the ~16% baseline to calibrate stakeholder expectations before committing engineering to a quiz build.
Caveats
Detection is regex over LLM vision descriptions covering ~94% of screenshots, so this counts captured quiz screens, not every question a live user sees.[1] The denominator is ~751 vision-covered apps, not the full company table. Prevalence is therefore a floor: some quizzes are missed when the vision text doesn't verbalize the quiz framing.
The numbers
| Stat | Computed from |
|---|---|
| 119 of ~751 apps (~16%) run an onboarding personalization quiz | quiz_apps_total: 119 / 751 |
| 129 canonical onboarding flows | onboarding_flows_headline |
| 1,215 onboarding canonical screens | onboarding_canonical_screens |
Sources & citations
- [1] Lazyweb Research analysis of 751 apps (Lazyweb mobile-app vision corpus), July 2026. 119 of ~751 vision-covered apps show at least one onboarding quiz/question screen; regex over vision_description, deduped by company. ↩
- [2] Lazyweb Research analysis of 129 flows (Lazyweb onboarding-flow corpus), July 2026. 129 canonical onboarding flows tracked. ↩
- [3] Lazyweb Research analysis of 1,215 screens (Lazyweb onboarding-screen corpus), July 2026. 1,215 onboarding canonical screens, 1,211 under the generic 'onboarding' label. ↩
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.