Counterparthttps://yourcounterpart.com/

Your landing page’s weakest score is Trust.

How Counterpart ranks

  1. 1.Panta72
  2. 2.NEXT Insurance71
  3. 3.Shepherd68
  4. 4.Coterie Insurance61
  5. 5.Counterpart58
  6. 6.Pie Insurance47
Fix Trust
58Growth scoreupdated

category scores

Trust38CTA58
category scoresShowHide
Trust38CTA58

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Shepherd
NEXT Insurance
Panta
Coterie Insurance
Trust read
CounterpartNo visible trust signal identified.
PantaCOMMERCIAL INSURANCE · LICENSED IN 40+ STATES
Coterie InsuranceFive-star testimonial: "Coterie Insurance has been a great partner to work with as an insurance agent. Their platform is
Pie InsuranceNo visible trust signal identified.
Shepherd"TRUSTED BY LEADING RETAIL BROKERAGES" logo strip (NFP, IMA, Howden, HUB, Gallagher)
NEXT InsuranceRated 4.7/5 (5056 reviews)

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Counterpart
NEXT Insurance
Panta
Shepherd

Problems

  • no CTA in the desktop hero
  • reads as label, not action verb
  • different CTAs on mobile vs desktop
  • nav-sized, dwarfed by headline

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Counterpart’s headlineDO MORE WITH LESS RISK®Management and professional liability, powered by Agentic Insurance™. Better outcomes for businesses. Better tools for brokers. Better results for carriers.

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Counterpart mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Counterpart desktop capture for Information hierarchy

What works

What to improve