Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

category scoresShowHide

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Panta
Shepherd
NEXT Insurance
Trust read
PantaCOMMERCIAL INSURANCE · LICENSED IN 40+ STATES
CounterpartNo visible trust signal identified.
Coterie InsuranceFive-star testimonial: "Coterie Insurance has been a great partner to work with as an insurance agent. Their platform is
Pie InsuranceNo visible trust signal identified.
Shepherd"TRUSTED BY LEADING RETAIL BROKERAGES" logo strip (NFP, IMA, Howden, HUB, Gallagher)
NEXT InsuranceRated 4.7/5 (5056 reviews)

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cut-off hero CTA — The primary in-body button is clipped at the fold bottom, so the headline's scan path ends without a visible action.
  2. Announcement banner link — 'Read the announcement' is the first interactive element on the page and pulls attention away from the quote flow.
  3. Clipped stats strip — The 40+ / A-rated / Broker proof blocks are truncated mid-word, reading as broken rather than persuasive.
  4. Nav phone number — The phone number sits at equal weight beside 'Get a quote', splitting the conversion action in two.

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Panta

How Panta compares

Recommended rewrites

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Panta’s headlineInsurance for the businesses that ship the country.We treat heavy industry like high finance. Data-driven risk placement for construction, logistics, and manufacturing.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Panta mobile capture for Mobile web

What works

What to improve