Shepherd Insurance (Shepherd)https://withshepherd.com/

Your landing page’s weakest score is CTA.

How Shepherd Insurance (Shepherd) ranks

  1. 1.Simply Business78
  2. 2.NEXT Insurance71
  3. 3.Acolite69
  4. 4.Shepherd Insurance (Shepherd)68
  5. 5.Coterie Insurance (via digital SMB channel) — replaced by CoverWallet65
  6. 6.Billy63
Fix CTA
68Growth scoreupdated

category scores

CTA62Value props62
category scoresShowHide
CTA62Value props62

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Shepherd Insurance (Shepherd)
Simply Businessin-product action
NEXT Insurance
Coterie Insurance (via digital SMB channel) — replaced by CoverWallet
Billy
Acolite

Problems

  • 'Contact us' feels costly/committal
  • click delivers a form, not value
  • contradicts 'frictionless' headline
  • duplicate contact CTAs, no alt path

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Shepherd Insurance (Shepherd)’s headline vagueMaking risk frictionless Insurance for the builders and operators shaping our physical world.

Working

  • Names the exact audience: builders, operators
  • Flatters buyers: 'shaping our physical world'
  • Strong proof: $42M raise, broker logos

Could improve

  • 'Frictionless' names no concrete outcome
  • No subhead explaining what Shepherd does
  • Zero numbers or specifics in hero copy

Mobile web

64Fair

The phone experience as a first-class citizen.

Shepherd Insurance (Shepherd) mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Shepherd Insurance (Shepherd) desktop capture for Information hierarchy

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Shepherd Insurance (Shepherd) desktop capture for Trust

How Shepherd Insurance (Shepherd) compares

Trust read