Your landing page’s weakest score is Mobile web.

Fix Mobile web
47Growth scoreupdated

category scores

category scoresShowHide

Mobile web

34Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Consent modal — Cookie consent wall covers the bottom 55% of the fold and blocks the hero CTA with no conversion value.
  2. Privacy promo banner — Sticky purple banner eats roughly 15% of the viewport before the logo even appears — a second dead blocker stacked on the consent wall.
  3. Consent toggle row — Desktop-density toggle controls (Marketing/Analytics/Functional/Essential) wrap awkwardly and are tiny tap targets on a phone.
  4. Truncated hero headline — "Workers' comp for small businesses" is all that survives the fold — no subhead or CTA is reachable without dismissing two overlays.

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Shepherd
NEXT Insurance
Panta
Coterie Insurance
Trust read
Pie InsuranceNo visible trust signal identified.
PantaCOMMERCIAL INSURANCE · LICENSED IN 40+ STATES
CounterpartNo visible trust signal identified.
Coterie InsuranceFive-star testimonial: "Coterie Insurance has been a great partner to work with as an insurance agent. Their platform is
Shepherd"TRUSTED BY LEADING RETAIL BROKERAGES" logo strip (NFP, IMA, Howden, HUB, Gallagher)
NEXT InsuranceRated 4.7/5 (5056 reviews)

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Pie Insurance desktop capture for Information hierarchy

What works

What to improve

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pie Insurance

How Pie Insurance compares

Recommended rewrites

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Pie Insurance’s headlineWorkers' comp for small businessesWorkplace accidents can happen — your clients have Pie Insurance for when they do.

Working

Could improve