Coterie Insurancehttps://coterieinsurance.com/

Your landing page’s weakest score is Trust.

How Coterie Insurance ranks

  1. 1.Panta72
  2. 2.NEXT Insurance71
  3. 3.Shepherd68
  4. 4.Coterie Insurance61
  5. 5.Counterpart58
  6. 6.Pie Insurance47
Fix Trust
61Growth scoreupdated

category scores

Trust52CTA58
category scoresShowHide
Trust52CTA58

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Coterie Insurance
Shepherd
NEXT Insurance
Panta
Trust read
Coterie InsuranceFive-star testimonial: "Coterie Insurance has been a great partner to work with as an insurance agent. Their platform is
PantaCOMMERCIAL INSURANCE · LICENSED IN 40+ STATES
CounterpartNo visible trust signal identified.
Pie InsuranceNo visible trust signal identified.
Shepherd"TRUSTED BY LEADING RETAIL BROKERAGES" logo strip (NFP, IMA, Howden, HUB, Gallagher)
NEXT InsuranceRated 4.7/5 (5056 reviews)

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Coterie Insurance
NEXT Insurance
Panta
Shepherd

Problems

  • no action verb — reads as label
  • arrow-only submit, no payoff named
  • doesn't echo 'instant quotes' promise
  • nav 'Claims' pill outshines hero CTA

Mobile web

62Fair

The phone experience as a first-class citizen.

Coterie Insurance mobile capture for Mobile web

What works

What to improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Coterie Insurance desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Coterie Insurance’s headlineWhat easy small business insurance really feels likeDesigned for today's agents and brokers, Coterie makes commercial insurance easy. Get up and going in days instead of weeks, and provide instant bindable quotes. Let's get started!

Working

Could improve