Your landing page’s weakest score is Trust.

Fix Trust
78Growth scoreupdated

category scores

category scoresShowHide

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Simply Business
Shepherd Insurance (Shepherd)
Trust read
Simply Business"1M+ customers worldwide" stat alongside "18 top-rated carriers" and a carrier logo wall (Hiscox, Liberty Mutual, Markel
Acolite"Backed by Y Combinator" badge above the hero headline
Shepherd Insurance (Shepherd)"TRUSTED BY LEADING RETAIL BROKERAGES" logo strip (NFP, IMA, Howden, HUB, Gallagher)
Billy"Coverages" dashboard UI with Active / Expired / Expiring Soon / Waived status pills and an insurance tracking table
NEXT InsuranceRated 4.7/5 (5056 reviews)
Coterie Insurance (via digital SMB channel) — replaced by CoverWallet"An Aon Company" branding on the CoverWallet and NFP logos, with the Aon logo centered in the header

Mobile web

72Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. See Prices button — Primary CTA sits about two viewports down, invisible on the first mobile screen.
  2. Get A Quote pill — Only in-fold action is a small header button, undersized for the primary thumb tap.
  3. Quote card header padding — Oversized nested-card headroom pushes the state field and CTA even further down the scroll.

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Simply Business desktop capture for Information hierarchy

What works

What to improve

CTA

84Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Simply Businessin-product action

How Simply Business compares

Recommended rewrites

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Simply Business’s headlineInsure your small business in minutes.Compare quotes from top-rated insurers and get instant proof of coverage, 24/7.

Working

Could improve