Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Billy
Shepherd Insurance (Shepherd)
Simply Business
NEXT Insurance
Coterie Insurance (via digital SMB channel) — replaced by CoverWallet
Acolite
Trust read
Billy"Coverages" dashboard UI with Active / Expired / Expiring Soon / Waived status pills and an insurance tracking table
Acolite"Backed by Y Combinator" badge above the hero headline
Shepherd Insurance (Shepherd)"TRUSTED BY LEADING RETAIL BROKERAGES" logo strip (NFP, IMA, Howden, HUB, Gallagher)
NEXT InsuranceRated 4.7/5 (5056 reviews)
Coterie Insurance (via digital SMB channel) — replaced by CoverWallet"An Aon Company" branding on the CoverWallet and NFP logos, with the Aon logo centered in the header
Simply Business"1M+ customers worldwide" stat alongside "18 top-rated carriers" and a carrier logo wall (Hiscox, Liberty Mutual, Markel

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Oversized hero headline — Desktop-scale type wraps into five tall lines and pushes the CTA to the bottom of the viewport.
  2. See Billy in Action — Half-width button floats in the column instead of a near-full-bleed thumb target.
  3. Chat bubble overlap — Intercom bubble covers part of the product screenshot in the bottom-right corner.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Billy

How Billy compares

Recommended rewrites

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Billy’s headlineThe all-in-one Construction Compliance PlatformBilly is redefining what you should expect from a construction compliance management solution. Verify that vendors have the right compliance documents so you can mitigate risk in one place.

Working

Could improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Billy desktop capture for Information hierarchy

What works

What to improve