Acolitehttps://acolite.ai/

Your landing page’s weakest score is Trust.

How Acolite ranks

  1. 1.Simply Business78
  2. 2.NEXT Insurance71
  3. 3.Acolite69
  4. 4.Shepherd Insurance (Shepherd)68
  5. 5.Coterie Insurance (via digital SMB channel) — replaced by CoverWallet65
  6. 6.Billy63
Fix Trust
69Growth scoreupdated

category scores

Trust52CTA64
category scoresShowHide
Trust52CTA64

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Acolite
Shepherd Insurance (Shepherd)
Simply Business
NEXT Insurance
Coterie Insurance (via digital SMB channel) — replaced by CoverWallet
Trust read
Acolite"Backed by Y Combinator" badge above the hero headline
Shepherd Insurance (Shepherd)"TRUSTED BY LEADING RETAIL BROKERAGES" logo strip (NFP, IMA, Howden, HUB, Gallagher)
Billy"Coverages" dashboard UI with Active / Expired / Expiring Soon / Waived status pills and an insurance tracking table
NEXT InsuranceRated 4.7/5 (5056 reviews)
Coterie Insurance (via digital SMB channel) — replaced by CoverWallet"An Aon Company" branding on the CoverWallet and NFP logos, with the Aon logo centered in the header
Simply Business"1M+ customers worldwide" stat alongside "18 top-rated carriers" and a carrier logo wall (Hiscox, Liberty Mutual, Markel

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Acolite
Simply Businessin-product action
NEXT Insurance
Coterie Insurance (via digital SMB channel) — replaced by CoverWallet
Billy

Problems

  • phone call is a high-cost click
  • three competing labels on one fold
  • phone number differs desktop vs mobile
  • no payoff named in the label

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Acolite desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Acolite mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Acolite’s headlineInsurance built for Construction.Licensed broker, 20+ carriers, all 50 states. COIs in under 60 seconds.

Working

Could improve