Coterie Insurance (via digital SMB channel) — replaced by CoverWallethttps://coverwallet.com/

Your landing page’s weakest score is Value props.

How Coterie Insurance (via digital SMB channel) — replaced by CoverWallet ranks

  1. 1.Simply Business78
  2. 2.NEXT Insurance71
  3. 3.Acolite69
  4. 4.Shepherd Insurance (Shepherd)68
  5. 5.Coterie Insurance (via digital SMB channel) — replaced by CoverWallet65
  6. 6.Billy63
Fix Value props
65Growth scoreupdated

category scores

Value props48Trust58
category scoresShowHide
Value props48Trust58

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Coterie Insurance (via digital SMB channel) — replaced by CoverWallet’s headline undersellsInsurance for Your BusinessSolutions to help keep your company protected

Working

  • Instantly clear product category
  • Industry cards segment the audience
  • Aon/NFP logos add institutional trust

Could improve

  • Headline is category label, not value
  • Subhead is generic filler copy
  • No numbers, speed, or outcome claims

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Coterie Insurance (via digital SMB channel) — replaced by CoverWallet
Shepherd Insurance (Shepherd)
Simply Business
NEXT Insurance
Trust read
Coterie Insurance (via digital SMB channel) — replaced by CoverWallet"An Aon Company" branding on the CoverWallet and NFP logos, with the Aon logo centered in the header
Acolite"Backed by Y Combinator" badge above the hero headline
Shepherd Insurance (Shepherd)"TRUSTED BY LEADING RETAIL BROKERAGES" logo strip (NFP, IMA, Howden, HUB, Gallagher)
Billy"Coverages" dashboard UI with Active / Expired / Expiring Soon / Waived status pills and an insurance tracking table
NEXT InsuranceRated 4.7/5 (5056 reviews)
Simply Business"1M+ customers worldwide" stat alongside "18 top-rated carriers" and a carrier logo wall (Hiscox, Liberty Mutual, Markel

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Coterie Insurance (via digital SMB channel) — replaced by CoverWallet desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Coterie Insurance (via digital SMB channel) — replaced by CoverWallet

How Coterie Insurance (via digital SMB channel) — replaced by CoverWallet compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

Coterie Insurance (via digital SMB channel) — replaced by CoverWallet mobile capture for Mobile web

What works

What to improve