Your landing page’s weakest score is Value props.

Fix Value props
56Growth scoreupdated

category scores

category scoresShowHide

Value props

44Poor

Title, subtitle, hero — do they sell the product's true value?

Vizion’s headline vagueBoxTrack and TradeView Powered by Vizion

Working

  • Product screenshots show real dashboards
  • Banner cites 100+ global ports
  • Mobile copy names supply chain visibility

Could improve

  • Headline is just product names
  • No desktop subhead states the outcome
  • Requires knowing BoxTrack/TradeView already

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Headline names products only — "BoxTrack and TradeView Powered by Vizion" carries no outcome or category, so the fold's largest element wastes its dominance on internal names.
  2. Announcement banner Explore link — The Port Dwell Tracker banner with its "Explore" link sits at the very top of the scan path and pulls attention away from "Book a demo" before the visitor reads the hero.
  3. Dual dashboard screenshots — Two dense, same-weight product screenshots crammed side by side at the fold edge compete with each other and render their tiny data unreadable at this scale.
  4. Five-item dropdown nav — Five dropdown menus (Why Vizion, Products, Solutions, Resources Hub, Devs) each hide multi-link trees, multiplying exit paths before the primary CTA.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Vizion

How Vizion compares

Recommended rewrites

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Vizion desktop capture for Trust

How Vizion compares

Trust read

Mobile web

64Fair

The phone experience as a first-class citizen.

Vizion mobile capture for Mobile web

What works

What to improve