Your landing page’s weakest score is CTA.

Fix CTA
55Growth scoreupdated

category scores

category scoresShowHide

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

project44
Ekho Labs
Windward
everstream.ai
Portcast
FourKites

Problems

  • no CTA in hero on desktop
  • no CTA visible at all on mobile
  • no action verb — reads as a label
  • small nav-sized footprint

Mobile web

52Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Oversized announcement banner — Three-line promo bar eats the top of the viewport before the logo or hero appears.
  2. Header icon cluster — Search and language globe get prime header space while the Demo CTA is dropped entirely.

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

project44’s headlineYour Supply Chain at WorkDecision Intelligence that orchestrates AI agents to detect, decide, and act in real time.

Working

Could improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

project44 desktop capture for Trust

How project44 compares

Trust read

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

project44 desktop capture for Information hierarchy

What works

What to improve