FourKiteshttps://fourkites.com/

Your landing page’s weakest score is Trust.

How FourKites ranks

  1. 1.Ekho Labs75
  2. 2.Portcast73
  3. 3.Windward64
  4. 4.FourKites62
  5. 5.everstream.ai61
  6. 6.project4455
Fix Trust
62Growth scoreupdated

category scores

Trust40CTA62
category scoresShowHide
Trust40CTA62

Trust

40Poor

Proof that the product is real, competent, and safe to try.

Portcast
everstream.ai
project44
Ekho Labs
Trust read
FourKitesimplicit context FourKites may benefit from pre-existing familiarity among its target audience.
Ekho LabsCorridor study globe with PO-4471 Hamburg → Jeddah reroute detail ("Via the Cape +26 days in transit")
WindwardNo visible trust signal identified.
project44"project44 recognized as a Major Player in 2026 IDC TMS MarketScape" banner
everstream.aiEverstream Analytics was ranked #1 in 3 of the 4 Use Cases in the 2026 Gartner® Critical Capabilities for Supplier Risk
PortcastLogo wall under "Chosen by these teams and many more" with named customers including OOCL, AGC, Wilo, and AIT

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

FourKites
Ekho Labs
Windward
everstream.ai
Portcast

Problems

  • click feels like a sales call
  • 5 words — too long
  • 'Outcome Advisor' is jargon
  • no low-commitment alternative

Mobile web

62Fair

The phone experience as a first-class citizen.

FourKites mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

FourKites desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

FourKites’s headlineYour supply chain, running itself.We do not sell seats. We replace work.

Working

Could improve