Your landing page’s weakest score is Trust.

Fix Trust
54Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Shippeo
project44
Vizion
chrt
Trust read
Shippeo"Customs Clearance — ETA: 18 MAR // 16:15" product-style ETA card in the hero
chrt"Backed by Y Combinator" badge below the hero CTAs
project44"project44 recognized as a Major Player in 2026 IDC TMS MarketScape" banner
FourKitesimplicit context FourKites may benefit from pre-existing familiarity among its target audience.
TiveTemperature readout overlay "35.1°F — SHIPMENT #3410" hinting at real-time condition monitoring
VizionDetailed BoxTrack product UI showing real shipment tracking rows with container IDs, statuses, and ETAs

Mobile web

44Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Continue without consent pill — Floats directly over the hero headline, breaking 'every ETA' mid-sentence.
  2. Yellow promo banner — Event banner plus Register button eats a quarter of the fold and pushes the hero down.
  3. Talk to an expert button — Secondary CTA occupies the header while the primary 'See it in action' is pushed off-screen.

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Shippeo desktop capture for Information hierarchy

What works

What to improve

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Shippeo

How Shippeo compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Shippeo’s headlineTrack every shipment, know every ETA, act with confidenceRely on the most accurate, multimodal visibility data so you can run a supply chain that's ready for whatever...

Working

Could improve