Your landing page’s weakest score is Trust.
How Shippeo ranks
Trust
42PoorProof that the product is real, competent, and safe to try.




| Trust read | |
|---|---|
| Shippeo | "Customs Clearance — ETA: 18 MAR // 16:15" product-style ETA card in the hero |
| "Backed by Y Combinator" badge below the hero CTAs | |
| "project44 recognized as a Major Player in 2026 IDC TMS MarketScape" banner | |
| implicit context FourKites may benefit from pre-existing familiarity among its target audience. | |
| Temperature readout overlay "35.1°F — SHIPMENT #3410" hinting at real-time condition monitoring | |
| Detailed BoxTrack product UI showing real shipment tracking rows with container IDs, statuses, and ETAs |
Mobile web
44PoorThe phone experience as a first-class citizen.
123- Continue without consent pill — Floats directly over the hero headline, breaking 'every ETA' mid-sentence.
- Yellow promo banner — Event banner plus Register button eats a quarter of the fold and pushes the hero down.
- Talk to an expert button — Secondary CTA occupies the header while the primary 'See it in action' is pushed off-screen.
Information hierarchy
52FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Shippeo compares
Recommended rewrites
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Track every shipment, know every ETA, act with confidence
Rely on the most accurate, multimodal visibility data so you can run a supply chain that's ready for whatever...
Working
Could improve
