Your landing page’s weakest score is Trust.
How chrt ranks
Trust
52FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| chrt | "Backed by Y Combinator" badge below the hero CTAs |
| "project44 recognized as a Major Player in 2026 IDC TMS MarketScape" banner | |
| implicit context FourKites may benefit from pre-existing familiarity among its target audience. | |
| "Customs Clearance — ETA: 18 MAR // 16:15" product-style ETA card in the hero | |
| Temperature readout overlay "35.1°F — SHIPMENT #3410" hinting at real-time condition monitoring | |
| Detailed BoxTrack product UI showing real shipment tracking rows with container IDs, statuses, and ETAs |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- 'Book' feels like a sales-call cost
- desktop button small vs headline
- no payoff or value in the label
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
See what's moving. Fix what's not.
chrt is an AI-native platform for managing time-critical logistics, built for freight forwarders, couriers, and shippers.
Working
Could improve
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
83StrongThe phone experience as a first-class citizen.

What works
What to improve
