Thomson Reuters UltraTax CShttps://tax.thomsonreuters.com/

Your landing page’s weakest score is Value props.

How Thomson Reuters UltraTax CS ranks

  1. 1.Filed72
  2. 2.Black Ore (Tax Autopilot)70
  3. 3.Intuit ProConnect Tax63
  4. 4.Luca IQ62
  5. 5.Thomson Reuters UltraTax CS56
  6. 6.CCH Axcess Tax (Wolters Kluwer)44
Fix Value props
56Growth scoreupdated

category scores

Value props52Trust55
category scoresShowHide
Value props52Trust55

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Thomson Reuters UltraTax CS’s headline vagueTax and accounting software and research solutionsExplore our tax, accounting, and research solutions to help manage both day-to-day tasks and future growth

Working

  • Instantly clear category and audience
  • Two clear paths segment visitor intent
  • Clean, credible enterprise tone

Could improve

  • No outcome or benefit claimed
  • Zero numbers or proof points
  • Subhead repeats headline verbatim ideas

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Thomson Reuters UltraTax CS
Intuit ProConnect Tax
Filed
Trust read
Thomson Reuters UltraTax CSRow of real product screenshots showing tax-form software UI and a CoCounsel conversation panel
Luca IQ"Backed by Y Combinator" badge
Intuit ProConnect TaxProduct screenshot of the Intuit Accountant Suite dashboard showing a "Tax overview" table and "Tax prep" workflow panel
CCH Axcess Tax (Wolters Kluwer)"Wolters Kluwer and OpenAI expand enterprise AI collaboration" news banner
FiledCustomer logo strip with named CPA firms (DWC, Schwarcz CPA, Stratax, Lagow CPA, Knapp, KSP)
Black Ore (Tax Autopilot)"AI Tax Summit — Recap the Day from Nasdaq Tower" event banner

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Thomson Reuters UltraTax CS desktop capture for Information hierarchy

What works

What to improve

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Thomson Reuters UltraTax CS

How Thomson Reuters UltraTax CS compares

Recommended rewrites

Mobile web

58Fair

The phone experience as a first-class citizen.

Thomson Reuters UltraTax CS mobile capture for Mobile web

What works

What to improve