Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

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Trust

42Poor

Proof that the product is real, competent, and safe to try.

Luca IQ
Intuit ProConnect Tax
Filed
Thomson Reuters UltraTax CS
Black Ore (Tax Autopilot)
CCH Axcess Tax (Wolters Kluwer)
Trust read
Luca IQ"Backed by Y Combinator" badge
Intuit ProConnect TaxProduct screenshot of the Intuit Accountant Suite dashboard showing a "Tax overview" table and "Tax prep" workflow panel
CCH Axcess Tax (Wolters Kluwer)"Wolters Kluwer and OpenAI expand enterprise AI collaboration" news banner
Thomson Reuters UltraTax CSRow of real product screenshots showing tax-form software UI and a CoCounsel conversation panel
FiledCustomer logo strip with named CPA firms (DWC, Schwarcz CPA, Stratax, Lagow CPA, Knapp, KSP)
Black Ore (Tax Autopilot)"AI Tax Summit — Recap the Day from Nasdaq Tower" event banner

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Luca IQ’s headline undersellsFirst Modern Professional Tax Software Made Exclusively for FirmsFrom client intake and tax preparation through e-filing, review, and delivery, Luca IQ helps your firm complete accurate returns without disconnected tools or manual busywork.

Working

  • Subhead maps the full tax workflow
  • Names real pain: disconnected tools
  • Clear audience: firms, not consumers

Could improve

  • 'First Modern' is an empty boast
  • No numbers or proof points in fold
  • Stock photo shows nothing of product

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Luca IQ desktop capture for Information hierarchy

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Luca IQ

How Luca IQ compares

Recommended rewrites

Mobile web

68Fair

The phone experience as a first-class citizen.

Luca IQ mobile capture for Mobile web

What works

What to improve