Your landing page’s weakest score is Trust.
How Black Ore ranks
- 1.
Cranston AI74
- 2.
Filed72
- 3.
TaxGPT71
- 4.
Black Ore70
- 5.
Basis60
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Black Ore | "AI Tax Summit — Recap the Day from Nasdaq Tower" event banner |
| Product UI showing "Cranston found §199A information in an attached Schedule K-1 Statement A that was omitted from the d | |
| Customer logo strip with named CPA firms (DWC, Schwarcz CPA, Stratax, Lagow CPA, Knapp, KSP) | |
| "TRUSTED BY LEADING TEAMS" logo bar with Baker Tilly, CohnReznick, Wiss, CitrinCooperman | |
| G2 card: "Ratings based on our reviews — 4.9/5" with star rating and "See all reviews" link |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' frames click as asking
- email gate raises commitment feel
- no payoff named in the label
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Black Ore’s headline
Enterprise-Grade AI for the Tax Profession
Black Ore's Tax Autopilot provides end-to-end autonomous tax preparation, empowering leading firms to spend less time on returns and more on clients
Working
Could improve
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
86StrongThe phone experience as a first-class citizen.
What works
What to improve