Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

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Trust

58Fair

Proof that the product is real, competent, and safe to try.

Filed
TaxGPT
Trust read
FiledCustomer logo strip with named CPA firms (DWC, Schwarcz CPA, Stratax, Lagow CPA, Knapp, KSP)
Cranston AIProduct UI showing "Cranston found §199A information in an attached Schedule K-1 Statement A that was omitted from the d
Black Ore"AI Tax Summit — Recap the Day from Nasdaq Tower" event banner
Basis"TRUSTED BY LEADING TEAMS" logo bar with Baker Tilly, CohnReznick, Wiss, CitrinCooperman
TaxGPTG2 card: "Ratings based on our reviews — 4.9/5" with star rating and "See all reviews" link

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Filed

Problems

  • demo click feels costly
  • no self-serve or value-now path
  • both CTAs ask for scheduled time

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Filed’s headlineYour workpapers, finally intelligent.The only AI that works inside your tax software, handles multiple returns at once, and officially partners with your practice management system.

Working

Could improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Filed desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Filed mobile capture for Mobile web

What works

What to improve