Your landing page’s weakest score is Trust.

Fix Trust
65Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

TakeCareOS
ShiftCare
Lumary
iinsight
Trust read
TakeCareOSProduct UI demo showing "Ask Atlas" answering "Can I get an update on Mark Thompson?" with shift and goal details
ShiftCareTrusted by 7,000+ providers powering over 300,000 support workers worldwide.
Lumary"$4 billion+ in annual claim amounts processed" stat row with 200+, 500K+, 80K+ usage numbers
BrevityTop-bar contact details: "Sales: 1300 58 58 87" and "Level 45, World Square, Sydney NSW 2000"
iinsightCustomer logo strip: Resilia, Gateway Pediatric Therapy, Centre for Corporate Health, ORS, Evergreen, Rebound Rehab
SupportAbilityNo visible trust signal identified.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

TakeCareOS
ShiftCare
iinsight
Brevity

Problems

  • click feels like a sales call
  • no product value in the label
  • demo shown but not tryable

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

TakeCareOS’s headlineThe Care Management Platform you can put to work.For disability, aged care & home care agencies You support those in need. TakeCareOS supports you.

Working

Could improve

Mobile web

64Fair

The phone experience as a first-class citizen.

TakeCareOS mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

TakeCareOS desktop capture for Information hierarchy

What works

What to improve