Your landing page’s weakest score is CTA.

Fix CTA
66Growth scoreupdated

category scores

category scoresShowHide

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lumary
ShiftCare
iinsight
Brevity

Problems

  • 'Request' feels costly, sales-gated
  • no CTA in the hero itself
  • small nav-sized button on desktop
  • no low-commitment alternative

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Seven-line subheadline paragraph — Desktop-length copy wraps into seven cramped lines, burying the value statement in a wall of text.
  2. Stats grid in fold — Four stat blocks crowd the first viewport, competing with the headline instead of supporting one message.
  3. Header demo button — Primary CTA sits desktop-proportioned in the header instead of a full-bleed thumb-friendly button.
  4. Scroll chevron button — Oversized scroll indicator overlaps the $4 billion stat text, obscuring content.

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Lumary desktop capture for Information hierarchy

What works

What to improve

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Lumary’s headlineABA Practice Management SoftwareLumary is built on and invested in by Salesforce. With proven success in enterprise size organizations, our ABA practice management software optimizes operations to drive better outcomes and increase revenue.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Lumary desktop capture for Trust

How Lumary compares

Trust read