Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Nexus (by Bottomline)
IronLedger.ai
Ramp
AvidXchange
Trust read
PredictAPNo visible trust signal identified.
IronLedger.aiCase-study carousel: "How Treplus closes the books 30 days faster" with Treplus Communities logo
Ottimate (formerly Plate IQ)No visible trust signal identified.
Nexus (by Bottomline)Stats bar: "$16 Trillion Payments Moved Annually" / "1,000,000 Businesses Use Bottomline" / "Top 3 Swift Services Provid
AvidXchange"supported by 25+ years of data and human expertise you can trust"
Ramp"US CORPORATE PAYMENTS PROCESSED BY RAMP: 0.7927%" stat above the headline

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

PredictAP
Ramp

Problems

  • click feels costly — a sales meeting
  • no product value in the click
  • ignores headline's speed promise

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

PredictAP desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

PredictAP mobile capture for Mobile web

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

PredictAP’s headlineFully Coded Invoices in SecondsAI-powered invoice coding for real estate AP

Working

Could improve