Ottimate (formerly Plate IQ)https://ottimate.com/

Your landing page’s weakest score is Trust.

How Ottimate (formerly Plate IQ) ranks

  1. 1.Ramp82
  2. 2.Nexus (by Bottomline)67
  3. 3.AvidXchange66
  4. 4.IronLedger.ai65
  5. 5.PredictAP64
  6. 6.Ottimate (formerly Plate IQ)62
Fix Trust
62Growth scoreupdated

category scores

Trust42CTA58
category scoresShowHide
Trust42CTA58

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Nexus (by Bottomline)
IronLedger.ai
Ramp
AvidXchange
Trust read
Ottimate (formerly Plate IQ)No visible trust signal identified.
IronLedger.aiCase-study carousel: "How Treplus closes the books 30 days faster" with Treplus Communities logo
PredictAPNo visible trust signal identified.
Nexus (by Bottomline)Stats bar: "$16 Trillion Payments Moved Annually" / "1,000,000 Businesses Use Bottomline" / "Top 3 Swift Services Provid
AvidXchange"supported by 25+ years of data and human expertise you can trust"
Ramp"US CORPORATE PAYMENTS PROCESSED BY RAMP: 0.7927%" stat above the headline

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ottimate (formerly Plate IQ)
Ramp
PredictAP
IronLedger.ai
Nexus (by Bottomline)
AvidXchange

Problems

  • generic 'Learn more' promises no value
  • competes with nav 'Book a Demo'
  • no echo of headline's promise
  • weak verb — reads as more reading

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Ottimate (formerly Plate IQ)’s headlineYou didn't build a generic business. Don't run generic AP.Get control where you need it, automation where you don't, and real-time insights, built for the way you work.

Working

Could improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Ottimate (formerly Plate IQ) desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Ottimate (formerly Plate IQ) mobile capture for Mobile web

What works

What to improve