AvidXchangehttps://avidxchange.com/

Your landing page’s weakest score is Trust.

How AvidXchange ranks

  1. 1.Ramp82
  2. 2.Nexus (by Bottomline)67
  3. 3.AvidXchange66
  4. 4.IronLedger.ai65
  5. 5.PredictAP64
  6. 6.Ottimate (formerly Plate IQ)62
Fix Trust
66Growth scoreupdated

category scores

Trust58CTA62
category scoresShowHide
Trust58CTA62

Trust

58Fair

Proof that the product is real, competent, and safe to try.

AvidXchange
Nexus (by Bottomline)
IronLedger.ai
Ramp
Trust read
AvidXchange"supported by 25+ years of data and human expertise you can trust"
IronLedger.aiCase-study carousel: "How Treplus closes the books 30 days faster" with Treplus Communities logo
Ottimate (formerly Plate IQ)No visible trust signal identified.
PredictAPNo visible trust signal identified.
Nexus (by Bottomline)Stats bar: "$16 Trillion Payments Moved Annually" / "1,000,000 Businesses Use Bottomline" / "Top 3 Swift Services Provid
Ramp"US CORPORATE PAYMENTS PROCESSED BY RAMP: 0.7927%" stat above the headline

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

AvidXchange
Ramp
PredictAP

Problems

  • 5 words — too long to scan
  • 'Explore' is a weak, vague verb
  • twin CTAs split the click
  • nav 'Book AvidXchange's Demo' competes

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

AvidXchange desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

AvidXchange’s headlineAI-Powered Accounts PayableIncrease efficiency with AI that takes care of the routine, supported by 25+ years of data and human expertise you can trust.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

AvidXchange mobile capture for Mobile web

What works

What to improve