Nexus (by Bottomline)https://bottomline.com/

Your landing page’s weakest score is CTA.

How Nexus (by Bottomline) ranks

  1. 1.Ramp82
  2. 2.Nexus (by Bottomline)67
  3. 3.AvidXchange66
  4. 4.IronLedger.ai65
  5. 5.PredictAP64
  6. 6.Ottimate (formerly Plate IQ)62
Fix CTA
67Growth scoreupdated

category scores

CTA62Value props62
category scoresShowHide
CTA62Value props62

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Nexus (by Bottomline)
Ramp
PredictAP

Problems

  • 'Learn More' promises reading, not value
  • competes with nav's 'Start Now'
  • vague — no product or payoff named
  • weak verb in the strongest position

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Nexus (by Bottomline)’s headline vagueTransforming the Way Businesses Pay and Get PaidSee how we can modernize your payments journey, together.

Working

  • States the domain: pay and get paid
  • Backed by $16T and 1M-business proof
  • Award logos add third-party trust

Could improve

  • Subhead adds no specifics or outcome
  • "Transforming" is an abstraction stack
  • Hero shows no product in action

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Nexus (by Bottomline) desktop capture for Information hierarchy

What works

What to improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Nexus (by Bottomline) mobile capture for Mobile web

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Nexus (by Bottomline) desktop capture for Trust

How Nexus (by Bottomline) compares

Trust read