Parrothttps://parrotapp.com/

Your landing page’s weakest score is Information hierarchy.

How Parrot ranks

  1. 1.Lingopie82
  2. 2.Memrise79
  3. 3.Busuu77
  4. 4.Duolingo76
  5. 5.Babbel76
  6. 6.Parrot74
Fix Information hierarchy
74Growth scoreupdated

category scores

Information hierarchy68CTA68
category scoresShowHide
Information hierarchy68CTA68

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Two equal download buttons — "Download on the App Store" and "Available on Android & Web" sit side by side at equal size, splitting the click and neither matching the nav's "Try for $0.00" action.
  2. Nav link row — Five exits (Explore, Grammar, Blog, Wall of Love, Stories) plus two dropdowns sit at the same eye level as the hero, leaking attention before the pitch lands.
  3. Try for $0.00 button — The strongest-styled CTA is tucked in the top-right corner, outside the hero scan path and disconnected from the download buttons below the headline.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Parrot
Busuu
Lingopie
Duolingo
Babbelin-product action
Memrise

Problems

  • '$0.00' reads as a price, not free
  • hero buttons are store badges, not CTA
  • desktop CTA is a small nav button
  • competes with two download buttons

Mobile web

72Fair

The phone experience as a first-class citizen.

Parrot mobile capture for Mobile web

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Parrot desktop capture for Trust

How Parrot compares

Trust read

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Parrot’s headlineLearn Spanish Fastwith the Parrot Method

Working

Could improve