Memrisehttps://memrise.com/

Your landing page’s weakest score is CTA.

How Memrise ranks

  1. 1.Lingopie82
  2. 2.Memrise79
  3. 3.Busuu77
  4. 4.Duolingo76
  5. 5.Babbel76
  6. 6.Parrot74
Fix CTA
79Growth scoreupdated

category scores

CTA72Information hierarchy78
category scoresShowHide
CTA72Information hierarchy78

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Memrise
Busuu
Lingopie
Duolingo
Babbelin-product action

Problems

  • no 'free' despite free tier
  • nav says 'Start Learning' instead
  • casing differs: 'Get Started'/'Get started'
  • generic — no echo of learning promise

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Start Learning nav button — Same yellow weight as the hero's Get Started but a different label — two competing primaries split the action.
  2. Nav links row — Languages, Courses, Phrasebooks, and Memrise blog give four equal-weight exits before the visitor reaches the value prop.
  3. Top utility bar — Log in and the language selector add two more leak points stacked above the nav, tripling the header's exit surface.

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Memrise desktop capture for Trust

How Memrise compares

Trust read

Mobile web

83Strong

The phone experience as a first-class citizen.

Memrise mobile capture for Mobile web

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Memrise’s headlineLearn a language for what you actually needPass an exam, progress at work, build relationships or just keep your brain sharp

Working

Could improve