Your landing page’s weakest score is Trust.
How Duolingo ranks
76Growth scoreupdated
category scores
category scoresShowHide
Trust
47PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Duolingo | Course selector strip listing English, Chess, Math, Spanish, French, German, Italian, Portuguese |
| "Trusted by over 620,873 learners" with avatar row | |
| Over 25 million subscriptions sold! | |
| Trustpilot rating: "Great" 4.5 stars, "19,381 reviews on Trustpilot" | |
| "1.5m ratings" five-star strip with App Store/Google Play badges and "80m learners" beneath the Get Started CTA | |
| "★★★★★ 4.8 on Trustpilot" badge next to "2M+ Learners worldwide" with learner avatars |
Value props
68FairTitle, subtitle, hero — do they sell the product's true value?
Duolingo’s headline sells
The most fun way to learn languages, chess, and more!
Working
- 'Fun' hits the core emotional promise
- Names concrete subjects: languages, chess
- Course flags ground the claim in specifics
Could improve
- No subhead or proof point on the fold
- Zero numbers (learners, minutes, courses)
- Hero art decorates, never shows the app
CTA
83StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Duolingo compares
Recommended rewrites
Information hierarchy
90StrongDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
93StrongThe phone experience as a first-class citizen.
What works
What to improve