Babbelhttps://babbel.com/

Your landing page’s weakest score is Value props.

How Babbel ranks

  1. 1.Lingopie82
  2. 2.Memrise79
  3. 3.Busuu77
  4. 4.Babbel76
  5. 5.Duolingo76
  6. 6.Parrot74
Fix Value props
76Growth scoreupdated

category scores

Value props63Trust64
category scoresShowHide
Value props63Trust64

Value props

63Fair

Title, subtitle, hero — do they sell the product's true value?

Babbel’s headline undersellsWhich language do you want to learn?The effective way to learn a language online

Working

  • Language picker drives instant engagement
  • 25 million subscriptions is concrete proof
  • Collage shows real lesson cards

Could improve

  • Headline names no benefit or outcome
  • 'Effective way' is category-generic
  • Proof banner separated from hero copy

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Babbel
Memrise
Lingopie
Parrot
Busuu
Trust read
BabbelOver 25 million subscriptions sold!
Parrot"Trusted by over 620,873 learners" with avatar row
DuolingoCourse selector strip listing English, Chess, Math, Spanish, French, German, Italian, Portuguese
BusuuTrustpilot rating: "Great" 4.5 stars, "19,381 reviews on Trustpilot"
Memrise"1.5m ratings" five-star strip with App Store/Google Play badges and "80m learners" beneath the Get Started CTA
Lingopie"★★★★★ 4.8 on Trustpilot" badge next to "2M+ Learners worldwide" with learner avatars

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Babbelin-product action

How Babbel compares

Recommended rewrites

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Babbel desktop capture for Information hierarchy

What works

What to improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Babbel mobile capture for Mobile web

What works

What to improve