Your landing page’s weakest score is Trust.
How NordPass ranks
61Growth scoreupdated
category scores
category scoresShowHide
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| NordPass | "POWERED BY NordVPN" badge above the headline |
| "Backed by" investor logo row including Y Combinator and NSF badges | |
| Real 1Password Admin Console product shot with named user "Sonja Johnson, Blue Mountains IT" emerging at the bottom of t | |
| Real product UI mosaic showing the password generator, autofill credential popup, and reports panel | |
| "TRUSTED BY TOP ENTERPRISES" logo strip (Best Western, Cineplex, Hearst, Hyatt, Michelin) | |
| 84,000+ reviews rating strip with Google Play, Apple, and G2 icons |
Value props
56FairTitle, subtitle, hero — do they sell the product's true value?
NordPass’s headline undersells
Back to work. Back to weak passwords?
Kick off the season with stronger credentials for business and personal accounts. Limited-time offer for annual plans. T&C apply.
Working
- Names the real pain: weak passwords
- Hero image dramatizes '12345' password risk
- Covers both business and personal audiences
Could improve
- Never states what NordPass actually does
- Copy sells the discount, not the product
- No proof points or product-value specifics
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How NordPass compares
Recommended rewrites
Information hierarchy
64FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
84StrongThe phone experience as a first-class citizen.
What works
What to improve