LastPasshttps://lastpass.com/

Your landing page’s weakest score is CTA.

How LastPass ranks

  1. 1.Bitwarden77
  2. 2.LastPass67
  3. 3.Multifactor62
  4. 4.NordPass61
  5. 5.1Password59
  6. 6.Dashlane50
Fix CTA
67Growth scoreupdated

category scores

CTA62Value props62
category scoresShowHide
CTA62Value props62

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

LastPass
Bitwarden
Multifactor
1Password

Problems

  • free offer demoted to ghost button
  • 'See' is passive, promises a rate card
  • 3+ labels: See pricing/Try free/Get free
  • click feels like cost, not value

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

LastPass’s headline undersellsGet the power to sign-in saferMost breaches start with a stolen password. Password management and Secure Access Essentials from LastPass helps your business prevent them, stay in control, and work faster.

Working

  • Subhead names the breach risk and the fix
  • 84,000+ reviews with stars adds proof
  • Hero shows real admin dashboard, not decor

Could improve

  • Desktop headline is an incomplete fragment
  • Rotating copy hides the payoff line
  • No hard numbers on outcomes delivered

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

LastPass desktop capture for Information hierarchy

What works

What to improve

Trust

72Fair

Proof that the product is real, competent, and safe to try.

LastPass desktop capture for Trust

How LastPass compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

LastPass mobile capture for Mobile web

What works

What to improve