Multifactorhttps://multifactor.com/

Your landing page’s weakest score is Trust.

How Multifactor ranks

  1. 1.Bitwarden77
  2. 2.LastPass67
  3. 3.Multifactor62
  4. 4.NordPass61
  5. 5.1Password59
  6. 6.Dashlane50
Fix Trust
62Growth scoreupdated

category scores

Trust54Value props58
category scoresShowHide
Trust54Value props58

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Multifactor
LastPass
Bitwarden
Dashlane
Trust read
Multifactor"Backed by" investor logo row including Y Combinator and NSF badges
1PasswordReal 1Password Admin Console product shot with named user "Sonja Johnson, Blue Mountains IT" emerging at the bottom of t
BitwardenReal product UI mosaic showing the password generator, autofill credential popup, and reports panel
Dashlane"TRUSTED BY TOP ENTERPRISES" logo strip (Best Western, Cineplex, Hearst, Hyatt, Michelin)
LastPass84,000+ reviews rating strip with Google Play, Apple, and G2 icons
NordPass"POWERED BY NordVPN" badge above the headline

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Multifactor’s headline undersellsSO MUCH MORE THAN A PASSWORD MANAGERShare online accounts with humans and AI agents, just by sending a link.

Working

  • Subhead names concrete action: share via link
  • AI agents angle is differentiated and timely
  • Proof: #1 Product of the Day, Backed by row

Could improve

  • Headline defines product by what it isn't
  • Hero video shows a bot-check error, not product
  • No numbers: users, accounts shared, time saved

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

Multifactor desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

Multifactor mobile capture for Mobile web

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Multifactor

How Multifactor compares

Recommended rewrites