Mark43https://mark43.com/

Your landing page’s weakest score is Trust.

How Mark43 ranks

  1. 1.Truleo70
  2. 2.Code Four68
  3. 3.Peregrine68
  4. 4.Mark4363
  5. 5.Abel63
  6. 6.Axon (Draft One)59
Fix Trust
63Growth scoreupdated

category scores

Trust42CTA66
category scoresShowHide
Trust42CTA66

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Mark43
Truleo
Code Four
Peregrine
Axon (Draft One)
Trust read
Mark43Photos of uniformed officers using laptop-mounted software in a patrol car and evidence room
Code FourBody-cam product demo with AI annotation "DRIVER-SIDE DOOR CLOSED; ENGINE IGNITION DETECTED" on an Axon Body 4 frame
Axon (Draft One)Photo of a police officer in a POLICE vest operating Axon drone hardware (mobile hero)
AbelNo visible trust signal identified.
Truleo"FBI-CJIS & SOC 2 TYPE 2 COMPLIANT" compliance eyebrow above the headline
Peregrine"18% reduction in violent crime for the Kansas City Police Department" stat on the mobile capture

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mark43
Truleo
Code Four
Peregrine

Problems

  • vague verb, no named payoff
  • competes with 'LET'S CONNECT' in nav
  • no destination or value hinted

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Mark43’s headlineThe intelligent platform for public safety operationsRespond faster, coordinate better, and keep communities safer. Mark43 brings your agency together on one AI-empowered unified platform.

Working

Could improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Mark43 mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Mark43 desktop capture for Information hierarchy

What works

What to improve