Your landing page’s weakest score is Trust.
How Abel ranks
category scores
category scoresShowHide
Trust
38PoorProof that the product is real, competent, and safe to try.





| Trust read | |
|---|---|
| Abel | No visible trust signal identified. |
| Body-cam product demo with AI annotation "DRIVER-SIDE DOOR CLOSED; ENGINE IGNITION DETECTED" on an Axon Body 4 frame | |
| Photo of a police officer in a POLICE vest operating Axon drone hardware (mobile hero) | |
| "FBI-CJIS & SOC 2 TYPE 2 COMPLIANT" compliance eyebrow above the headline | |
| "18% reduction in violent crime for the Kansas City Police Department" stat on the mobile capture | |
| Photos of uniformed officers using laptop-mounted software in a patrol car and evidence room |
Value props
52FairTitle, subtitle, hero — do they sell the product's true value?
TEMPORAL SUPERINTELLIGENCE
Abel is building a foundation model for world dynamics—integrating numbers, tables, time series, and text to maintain state, model causal drivers, and simulate possible futures.
Working
- Subhead names concrete data types
- "Simulate possible futures" hints outcome
- Eyebrow line is memorable and specific
Could improve
- H1 is two buzzwords, sells nothing
- No numbers, proof, or use cases
- Hero shows no product, only gradient
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Abel compares
Recommended rewrites
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
88StrongThe phone experience as a first-class citizen.

What works
What to improve
