Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Truleo
Code Four
Peregrine
Axon (Draft One)
Mark43
Trust read
AbelNo visible trust signal identified.
Code FourBody-cam product demo with AI annotation "DRIVER-SIDE DOOR CLOSED; ENGINE IGNITION DETECTED" on an Axon Body 4 frame
Axon (Draft One)Photo of a police officer in a POLICE vest operating Axon drone hardware (mobile hero)
Truleo"FBI-CJIS & SOC 2 TYPE 2 COMPLIANT" compliance eyebrow above the headline
Peregrine"18% reduction in violent crime for the Kansas City Police Department" stat on the mobile capture
Mark43Photos of uniformed officers using laptop-mounted software in a patrol car and evidence room

Value props

52Fair

Title, subtitle, hero — do they sell the product's true value?

Abel’s headline vagueTEMPORAL SUPERINTELLIGENCEAbel is building a foundation model for world dynamics—integrating numbers, tables, time series, and text to maintain state, model causal drivers, and simulate possible futures.

Working

  • Subhead names concrete data types
  • "Simulate possible futures" hints outcome
  • Eyebrow line is memorable and specific

Could improve

  • H1 is two buzzwords, sells nothing
  • No numbers, proof, or use cases
  • Hero shows no product, only gradient

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Abel

How Abel compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Abel desktop capture for Information hierarchy

What works

What to improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Abel mobile capture for Mobile web

What works

What to improve