Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Code Four
Truleo
Trust read
Code FourBody-cam product demo with AI annotation "DRIVER-SIDE DOOR CLOSED; ENGINE IGNITION DETECTED" on an Axon Body 4 frame
Axon (Draft One)Photo of a police officer in a POLICE vest operating Axon drone hardware (mobile hero)
AbelNo visible trust signal identified.
Truleo"FBI-CJIS & SOC 2 TYPE 2 COMPLIANT" compliance eyebrow above the headline
Peregrine"18% reduction in violent crime for the Kansas City Police Department" stat on the mobile capture
Mark43Photos of uniformed officers using laptop-mounted software in a patrol car and evidence room

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Code Four’s headline undersellsTHE AI PLATFORM FOR LAW ENFORCEMENTAI police report writing, source-linked evidence search, investigative intelligence, and mobile-first field capture — built around real officer workflows.

Working

  • Subhead lists four concrete capabilities
  • Hero image shows AI annotating real bodycam footage
  • Audience is unmistakable: law enforcement

Could improve

  • H1 is a category label, not a value claim
  • No numbers or proof points in the fold
  • No emotional payoff (time saved, relief) named

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Code Four desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Code Four

How Code Four compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Code Four mobile capture for Mobile web

What works

What to improve