Axon (Draft One)https://axon.com/

Your landing page’s weakest score is Trust.

How Axon (Draft One) ranks

  1. 1.Truleo70
  2. 2.Code Four68
  3. 3.Peregrine68
  4. 4.Abel63
  5. 5.Mark4363
  6. 6.Axon (Draft One)59
Fix Trust
59Growth scoreupdated

category scores

Trust52Mobile web54
category scoresShowHide
Trust52Mobile web54

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Axon (Draft One)
Truleo
Code Four
Peregrine
Trust read
Axon (Draft One)Photo of a police officer in a POLICE vest operating Axon drone hardware (mobile hero)
Code FourBody-cam product demo with AI annotation "DRIVER-SIDE DOOR CLOSED; ENGINE IGNITION DETECTED" on an Axon Body 4 frame
AbelNo visible trust signal identified.
Truleo"FBI-CJIS & SOC 2 TYPE 2 COMPLIANT" compliance eyebrow above the headline
Peregrine"18% reduction in violent crime for the Kansas City Police Department" stat on the mobile capture
Mark43Photos of uniformed officers using laptop-mounted software in a patrol car and evidence room

Mobile web

54Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Hero video block — Fills the entire first viewport, pushing the headline and any CTA below the fold with no action visible.
  2. Protect life headline — The value statement lands only after a scroll; nothing pairs it with a tappable CTA in the capture.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Axon (Draft One)’s headlineProtect lifeTechnology built for safer outcomes

Working

Could improve

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Axon (Draft One)

How Axon (Draft One) compares

Recommended rewrites

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Axon (Draft One) desktop capture for Information hierarchy

What works

What to improve