Your landing page’s weakest score is Trust.
How Kaggle Competitions ranks
Trust
58FairProof that the product is real, competent, and safe to try.





| Trust read | |
|---|---|
| Kaggle Competitions | "Join 33M+ builders, researchers, and labs" usage stat in the hero subhead |
| Quote cards from verified AI leaders (Sam Altman, Demis Hassabis, Sundar Pichai, Elon Musk) citing ARC-AGI results, e.g. | |
| "Trusted by leading publications and institutions" logo strip (Our World in Data, DSIT, Government of the Netherlands, N | |
| Live "Ask anything…" prompt box with Battle/Auto mode controls showing real product UI | |
| "Non-public information and model access provided by:" with Anthropic, Google DeepMind, Meta, and OpenAI logos on the Fr | |
| Live benchmark charts ("Intelligence", "Speed", "Cost per Task") comparing named models with specific scores |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?


Problems
- 'Register' names the chore, not value
- outlined pill, weak visual weight
- nav says 'Register', hero adds method
- no benefit or payoff in the copy
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
The World's AI Proving Ground
Discover what actually works in AI. Join 33M+ builders, researchers, and labs evaluating agents, models, and frontier technology through crowdsourced benchmarks, competitions, and hackathons.
Working
Could improve
