ARC Prize Foundationhttps://arcprize.org/

Your landing page’s weakest score is CTA.

How ARC Prize Foundation ranks

  1. 1.ARC Prize Foundation76
  2. 2.Epoch AI (FrontierMath / Benchmarks)76
  3. 3.METR73
  4. 4.Kaggle Competitions72
  5. 5.LMArena66
  6. 6.Artificial Analysis65
Fix CTA
76Growth scoreupdated

category scores

CTA68Information hierarchy72
category scoresShowHide
CTA68Information hierarchy72

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ARC Prize Foundation
LMArenain-product action

Problems

  • 4 words, over the 3-word ideal
  • 'Enter' a contest feels committal
  • yellow PLAY chip competes for the click
  • no zero-cost cue on the button

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Play ARC-AGI-3 button — Yellow high-contrast button in the top-right corner competes with the pink primary CTA and pulls attention off-scan-path.
  2. Six-item nav row — Six equal-weight uppercase links (Foundation through Content) offer exits before the visitor reaches the hero promise.
  3. Faded hero grid graphic — The ARC puzzle-grid motif is dimmed to near-invisibility, so the brand's most distinctive visual reads as random dark blocks.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

ARC Prize Foundation’s headlineThe North Star for AGIARC Prize Foundation is a nonprofit advancing open-source artificial general intelligence research through benchmarks & prizes.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

ARC Prize Foundation mobile capture for Mobile web

What works

What to improve

Trust

86Strong

Proof that the product is real, competent, and safe to try.

ARC Prize Foundation desktop capture for Trust

How ARC Prize Foundation compares

Trust read