Insureonhttps://insureon.com/

Your landing page’s weakest score is Mobile web.

How Insureon ranks

  1. 1.Simply Business78
  2. 2.Coverdash76
  3. 3.Insureon72
  4. 4.Next Insurance71
  5. 5.Casey69
  6. 6.CoverWallet65
Fix Mobile web
72Growth scoreupdated

category scores

Mobile web62Information hierarchy72
category scoresShowHide
Mobile web62Information hierarchy72

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. All-caps outlined headline — Three lines of heavy stroked all-caps type reads like an ad banner and slows comprehension.
  2. Cropped carrier screenshot — Price-comparison image is cut off mid-logo at the bottom, looking broken rather than illustrative.
  3. Bullet claims styling — Supporting stats set in the same shouting display caps as the headline, adding competing messages before the CTA.
  4. 1 CHOICE tagline — A second slogan below the bullets crowds the fold with yet another message after the CTA.

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Five dropdown nav menus — Five expandable menus plus Log in and search siphon attention before the quote card, and the header Get Quotes duplicates the card's button.
  2. Carrier logo strip — Eleven equal-weight logos form a scannable row of exits directly under the hero, pulling the eye away from the quote form.
  3. Or call us link — A second conversion path styled as an underlined link inside the quote card splits intent from the Get Quotes button above it.
  4. Trustpilot review link — The underlined "2,394 reviews on" link sits beside the headline and invites an off-site detour before the CTA is reached.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Insureon’s headlineThe #1 digital agency for small business insurance.Get the right coverage from top insurance companies.

Working

Could improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Insureon desktop capture for Trust

How Insureon compares

Trust read

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Insureon

How Insureon compares

Recommended rewrites