Your landing page’s weakest score is Trust.

Fix Trust
76Growth scoreupdated

category scores

category scoresShowHide

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
Coverdash"4.7" customer rating with avatars and "50K+ policies sold" beneath the Get a quote CTA
FernstoneProduct dashboard mockup showing "$2.4M Total Coverage", "98% Claims Processed", "23 mins Avg. Response Time"
Vouch InsuranceNo visible trust signal identified.
Embroker"Top rated and trusted by thousands of businesses" section header
NewfrontAnnouncement banner: "Newfront has officially joined WTW, combining a technology-native approach with global expertise t
Founder Shield"The Baldwin Group" parent-brand mark in the Founder Shield logo

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Full-height hero image — Warehouse photo consumes the entire first viewport, pushing the headline and 'Get a quote' CTA below the fold.
  2. Duplicate image edge artifact — A cropped second copy of the hero photo peeks out beneath the rounded card, looking like a rendering glitch.

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Coverdash desktop capture for Information hierarchy

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Coverdash

How Coverdash compares

Recommended rewrites

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Coverdash’s headlineBusiness insurance for e-commerce.Tailored coverage from the nation's leading insurers, competing to save you up to 30%. From quote to coverage in clicks, not weeks.

Working

Could improve