Caseyhttps://caseyinsure.com/

Your landing page’s weakest score is Value props.

How Casey ranks

  1. 1.Simply Business78
  2. 2.Coverdash76
  3. 3.Insureon72
  4. 4.Next Insurance71
  5. 5.Casey69
  6. 6.CoverWallet65
Fix Value props
69Growth scoreupdated

category scores

Value props58Trust58
category scoresShowHide
Value props58Trust58

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Casey’s headline vagueBusiness insurance that has your back.

Working

  • Names the category instantly
  • Warm, protective emotional tone
  • Carrier logos + '100 more' add proof

Could improve

  • No subhead adds any specifics
  • 'Has Casey's back' fits any insurer
  • Hero art decorates, shows nothing

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Casey
Insureon
Simply Business
Next Insurance
Coverdash
Trust read
CaseyCarrier logo bar: Progressive, CNA, GEICO, Hiscox, Chubb, AmTrust "+ 100 MORE"
Next InsuranceRated 4.7/5 (5056 reviews)
Coverdash"4.7" customer rating with avatars and "50K+ policies sold" beneath the Get a quote CTA
InsureonTrustpilot rating "Excellent" with "2,394 reviews on Trustpilot" beside the headline
Simply Business"1M+ customers worldwide" stat alongside "18 top-rated carriers" and a carrier logo wall (Hiscox, Liberty Mutual, Markel
CoverWallet"An Aon Company" branding on the CoverWallet and NFP logos, with the Aon logo centered in the header

Mobile web

72Fair

The phone experience as a first-class citizen.

Casey mobile capture for Mobile web

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Casey

How Casey compares

Recommended rewrites

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Casey desktop capture for Information hierarchy

What works

What to improve