Huckleberryhttps://huckleberry.com/

Your landing page’s weakest score is Trust.

How Huckleberry ranks

  1. 1.Simply Business78
  2. 2.Huckleberry73
  3. 3.NEXT Insurance71
  4. 4.CoverWallet65
  5. 5.Coterie Insurance61
  6. 6.Redoubt Insurance60
Fix Trust
73Growth scoreupdated

category scores

Trust44CTA76
category scoresShowHide
Trust44CTA76

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Huckleberry
Simply Business
NEXT Insurance
CoverWallet
Coterie Insurance
Trust read
Huckleberry"Huckleberry by PAYCHEX" logo lockup
Redoubt InsuranceCoverage card listing "Contractor setup — General liability, COIs, workers comp" and "Trucking operations — Liability, c
Coterie InsuranceFive-star testimonial: "Coterie Insurance has been a great partner to work with as an insurance agent. Their platform is
NEXT InsuranceRated 4.7/5 (5056 reviews)
Simply Business"1M+ customers worldwide" stat alongside "18 top-rated carriers" and a carrier logo wall (Hiscox, Liberty Mutual, Markel
CoverWallet"An Aon Company" branding on the CoverWallet and NFP logos, with the Aon logo centered in the header

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Huckleberry
Simply Businessin-product action
NEXT Insurance

Problems

  • no action verb — reads as a label
  • payoff of click not explicit

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Huckleberry desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Huckleberry’s headlineBuy business insurance online in less than 5 minutes.Instant coverage. No-commitment quote.

Working

Could improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Huckleberry mobile capture for Mobile web

What works

What to improve