Autumn AIhttps://autumn.ai/

Your landing page’s weakest score is CTA.

How Autumn AI ranks

  1. 1.Exa82
  2. 2.Happenstance78
  3. 3.FullEnrich76
  4. 4.Autumn AI70
  5. 5.Clay66
  6. 6.People Data Labs56
Fix CTA
70Growth scoreupdated

category scores

CTA52Trust58
category scoresShowHide
CTA52Trust58

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Autumn AI
Clay
Exa
FullEnrich
Happenstancein-product action
People Data Labs

Problems

  • 'Sign in' targets existing users
  • no acquisition path for new visitors
  • secondary 'Book a call' feels costly
  • no product-value verb in either CTA

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Autumn AI
Exa
Happenstance
Trust read
Autumn AI"1,060,831,012 people indexed" / "109,851,694 companies indexed" stat block beside the hero
Clay"or install directly with" row showing Anthropic and OpenAI integration icons next to the CTAs
People Data LabsNo visible trust signal identified.
ExaCustomer logo wall showing AWS, Databricks, Groq, Gamma, and monday.com
Happenstance"Loved by 500,000+ users and teams at" with logos including Applied Compute and Cognition
FullEnrich"GDPR & CCPA compliant" badge beside the "Get Started for Free" CTA

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Autumn AI desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Autumn AI mobile capture for Mobile web

What works

What to improve

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Autumn AI’s headlineEverything you need to know about anyoneAutumn resolves fragmented information across the web into an index of every person in the world: their relationships, work history, contact info, and digital footprint.

Working

Could improve