Your landing page’s weakest score is Trust.

How People Data Labs ranks

  1. 1.Proxycurl73
  2. 2.Coresignal73
  3. 3.Apollo.io72
  4. 4.CLODO71
  5. 5.Crustdata62
  6. 6.People Data Labs56
Fix Trust
56Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

CLODO
Proxycurl
Coresignal
Apollo.io
Crustdata
Trust read
People Data LabsNo visible trust signal identified.
CLODOCustomer logo wall (Mercor, hud, Eragon, Corgi, Slash, Flagright)
ProxycurlThe "Companies" and "People" enrichment cards showing real field schemas with a populated Stripe entry and Patrick Colli
Apollo.ioNo credit card required
Coresignal"Trusted by data teams since 2016" badge above the headline
Crustdata"We hit $10M ARR! $600k to $10m in 1.5 years. Our entire GTM is powered by our own APIs." announcement bar

Mobile web

38Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Cookie consent banner — Dead blocker covers the bottom two-thirds of the fold, hiding the CTAs and hero content behind pure friction.
  2. Rotating headline text — Oversized headline wraps into five-plus lines and "project" is clipped by the cookie banner mid-word.
  3. Menu button badge — Notification bell with a "5" badge next to the menu adds a distracting attention-grab in the collapsed nav.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

People Data Labs desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

People Data Labs’s headlineBuild the next Data-driven VCWe build workforce data, so you don't have to.

Working

Could improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

People Data Labs

How People Data Labs compares

Recommended rewrites