Autumn AIYC W26 landing page report.
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Your landing page’s weakest score is CTA.

Fix CTA

Score over time

9080706050Clay 66 on Jul 2 (Wayback)Clay 68 on Jul 12 (Wayback)Clay 77 on Jul 23 (Wayback)Clay 67 on Aug 8 (Wayback)Clay 65 on Aug 23 (Wayback)Clay 66 on Sep 8 (Wayback)Clay 66 on Sep 20 (Live)People Data Labs 66 on Apr 24 (Wayback)People Data Labs 63 on May 27 (Wayback)People Data Labs 63 on Jun 10 (Wayback)People Data Labs 56 on Sep 20 (Live)Exa 78 on Feb 10 (Wayback)Exa 79 on Feb 24 (Wayback)Exa 80 on Apr 8 (Wayback)Exa 81 on Jun 30 (Wayback)Exa 82 on Jul 28 (Live)Happenstance 81 on May 4 (Wayback)Happenstance 72 on May 14 (Wayback)Happenstance 79 on Jun 11 (Wayback)Happenstance 81 on Jul 13 (Wayback)Happenstance 76 on Aug 14 (Wayback)Happenstance 76 on Sep 5 (Wayback)Happenstance 78 on Sep 20 (Live)FullEnrich 68 on Apr 3 (Wayback)FullEnrich 77 on Apr 22 (Wayback)FullEnrich 76 on May 12 (Wayback)FullEnrich 75 on May 20 (Wayback)FullEnrich 76 on Sep 20 (Live)Autumn AI 68 on Jul 16 (Wayback)Autumn AI 70 on Sep 20 (Live)Jul 16Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202670LiveOverall +2 · Value props +34 · CTA −18Viewing
  2. Jul 16, 202668First tracked report — strongest Information hierarchy 82, weakest Value props 52View →

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Autumn AI
Clay
Exa
FullEnrich
Happenstancein-product action
People Data Labs

Problems

  • 'Sign in' targets existing users
  • no acquisition path for new visitors
  • secondary 'Book a call' feels costly
  • no product-value verb in either CTA

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Autumn AI
Exa
Happenstance
Trust read
Autumn AI"1,060,831,012 people indexed" / "109,851,694 companies indexed" stat block beside the hero
Clay"or install directly with" row showing Anthropic and OpenAI integration icons next to the CTAs
People Data LabsNo visible trust signal identified.
ExaCustomer logo wall showing AWS, Databricks, Groq, Gamma, and monday.com
Happenstance"Loved by 500,000+ users and teams at" with logos including Applied Compute and Cognition
FullEnrich"GDPR & CCPA compliant" badge beside the "Get Started for Free" CTA

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Duplicate CTA pairs — "SIGN IN" and "BOOK A CALL" appear twice at equal weight (header and hero) with roles reversed, leaving no single obvious primary action.
  2. Hero CTA styling swap — Header styles "BOOK A CALL" as outlined and "SIGN IN" as filled, but the hero inverts this, so the visual system contradicts itself on which action matters.
  3. Index count stats — "1,060,831,012 people indexed" sits isolated far right of the scan path, disconnected from the subheadline it supports.

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Side-by-side CTA row — Desktop-proportioned buttons split the tap target; the primary CTA should be a full-width stacked button.

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Autumn AI’s headline sellsEverything you need to know about anyoneAutumn resolves fragmented information across the web into an index of every person in the world: their relationships, work history, contact info, and digital footprint.

Working

  • Bold outcome claim, instantly parseable
  • 1B+ people indexed is rare proof
  • Hero shows product answering real query

Could improve

  • No target audience named
  • No emotional pain point invoked
  • CTA labels are generic (Sign in)