ARC Prize FoundationYC W26 landing page report.
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ARC Prize Foundationhttps://arcprize.org/

Your landing page’s weakest score is CTA.

How ARC Prize Foundation ranks

  1. 1.ARC Prize Foundation76
  2. 2.Epoch AI (FrontierMath / Benchmarks)76
  3. 3.METR73
  4. 4.Kaggle Competitions72
  5. 5.LMArena66
  6. 6.Artificial Analysis65
Fix CTA
76Growth scoreupdated

category scores

CTA68Information hierarchy72Value props78Mobile web78Trust86
category scoresShowHide
CTA68Information hierarchy72Value props78Mobile web78Trust86

Score over time

9080706050Epoch AI (FrontierMath / Benchmarks) 72 on Jun 16 (Wayback)Epoch AI (FrontierMath / Benchmarks) 72 on Jul 6 (Wayback)Epoch AI (FrontierMath / Benchmarks) 74 on Jul 26 (Wayback)Epoch AI (FrontierMath / Benchmarks) 71 on Aug 6 (Wayback)Epoch AI (FrontierMath / Benchmarks) 74 on Aug 14 (Wayback)Epoch AI (FrontierMath / Benchmarks) 74 on Sep 5 (Wayback)Epoch AI (FrontierMath / Benchmarks) 76 on Sep 20 (Live)LMArena 62 on Jun 30 (Wayback)LMArena 63 on Jul 15 (Wayback)LMArena 62 on Jul 24 (Wayback)LMArena 63 on Aug 6 (Wayback)LMArena 66 on Aug 24 (Wayback)LMArena 63 on Sep 5 (Wayback)LMArena 66 on Sep 20 (Live)METR 72 on Jun 28 (Wayback)METR 75 on Jul 13 (Wayback)METR 72 on Jul 25 (Wayback)METR 73 on Aug 6 (Wayback)METR 72 on Aug 21 (Wayback)METR 72 on Sep 7 (Wayback)METR 73 on Sep 20 (Live)Artificial Analysis 58 on Jun 28 (Wayback)Artificial Analysis 64 on Jul 12 (Wayback)Artificial Analysis 66 on Jul 26 (Wayback)Artificial Analysis 66 on Aug 9 (Wayback)Artificial Analysis 64 on Aug 22 (Wayback)Artificial Analysis 64 on Sep 6 (Wayback)Artificial Analysis 65 on Sep 20 (Live)Kaggle Competitions 72 on Sep 23 (Live)ARC Prize Foundation 76 on Jun 28 (Wayback)ARC Prize Foundation 76 on Jul 10 (Wayback)ARC Prize Foundation 78 on Jul 27 (Wayback)ARC Prize Foundation 76 on Aug 7 (Wayback)ARC Prize Foundation 76 on Aug 27 (Wayback)ARC Prize Foundation 77 on Sep 8 (Wayback)ARC Prize Foundation 76 on Sep 20 (Live)Jun 28Jul 10Jul 27Aug 7Aug 27Sep 8Sep 20
Past reportsShow past reportsHide past reports
  1. Sep 20, 202676LiveOverall −1 · Information hierarchy −4 · CTA −4Viewing
  2. Sep 8, 202677Overall +1 · Trust +4 · Value props +2View →
  3. Aug 27, 202676Value props −6 · Information hierarchy +4View →
  4. Aug 7, 202676Overall −2 · Mobile web −6 · CTA −4View →
  5. Jul 27, 202678Overall +2 · Mobile web +6 · CTA +4View →
  6. Jul 10, 202676Information hierarchy +2 · Value props −2View →
  7. Jun 28, 202676First tracked report — strongest Trust 86, weakest Information hierarchy 72View →

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ARC Prize Foundation
LMArenain-product action

Problems

  • 4 words, over the 3-word ideal
  • 'Enter' a contest feels committal
  • yellow PLAY chip competes for the click
  • no zero-cost cue on the button

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Play ARC-AGI-3 button — Yellow high-contrast button in the top-right corner competes with the pink primary CTA and pulls attention off-scan-path.
  2. Six-item nav row — Six equal-weight uppercase links (Foundation through Content) offer exits before the visitor reaches the hero promise.
  3. Faded hero grid graphic — The ARC puzzle-grid motif is dimmed to near-invisibility, so the brand's most distinctive visual reads as random dark blocks.

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

ARC Prize Foundation’s headline sellsThe North Star for AGIARC Prize Foundation is a nonprofit advancing open-source artificial general intelligence research through benchmarks & prizes.

Working

  • $2,000,000 prize is concrete and bold
  • Subhead defines the org in one sentence
  • Elite proof: Altman, Hassabis, Pichai tweets

Could improve

  • Headline is abstract without the subhead
  • No outcome for the prospective entrant
  • Hero art decorates, doesn't demo ARC tasks

Mobile web

78Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Enter ARC Prize button — Desktop-proportioned button sits at half-width instead of full-bleed, shrinking the tap target.
  2. Yellow PLAY ARC-AGI-3 banner — Second CTA pinned at the top competes with the pink primary button and splits visitor attention.
  3. Prizes text beside CTA — 'Now $2,000,000 in prizes!' wraps awkwardly beside the button instead of stacking above or below it.

Trust

86Strong

Proof that the product is real, competent, and safe to try.

Trust read
ARC Prize FoundationQuote cards from verified AI leaders (Sam Altman, Demis Hassabis, Sundar Pichai, Elon Musk) citing ARC-AGI results, e.g.
Epoch AI (FrontierMath / Benchmarks)"Trusted by leading publications and institutions" logo strip (Our World in Data, DSIT, Government of the Netherlands, N
LMArenaLive "Ask anything…" prompt box with Battle/Auto mode controls showing real product UI
METR"Non-public information and model access provided by:" with Anthropic, Google DeepMind, Meta, and OpenAI logos on the Fr
Artificial AnalysisLive benchmark charts ("Intelligence", "Speed", "Cost per Task") comparing named models with specific scores
Kaggle Competitions"Join 33M+ builders, researchers, and labs" usage stat in the hero subhead

Competitors

inferred from product, audience, and value prop
#1ARC Prize Foundation76
#2Epoch AI (FrontierMath / Benchmarks)epoch.ai76 #3METRmetr.org73 #4Kaggle Competitionskaggle.com72 #5LMArenalmarena.ai66 #6Artificial Analysisartificialanalysis.ai65