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- Sep 20, 202668LiveOverall +4 · Information hierarchy +6 · CTA +4Viewing
- Sep 8, 202664First tracked report — strongest Mobile web 78, weakest Trust 32View →
Your landing page’s weakest score is Trust.
How Denta ranks
68Growth scoreupdated
category scores
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Score over time
Trust
32PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Denta | No visible trust signal identified. |
| No visible trust signal identified. | |
| "a Sun Life company" parent-brand lockup in the header logo | |
| implicit context Delta Dental may benefit from pre-existing familiarity among its target audience. | |
| implicit context Guardian Direct may benefit from pre-existing familiarity among its target audience. | |
| Trustpilot widget: "Excellent" five-star rating with "1,714 reviews on Trustpilot" |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Denta’s headline sells
Dental Insurance at Lightspeed
Coverage in minutes. Claims paid in seconds.
Working
- Five-word headline names category + edge
- Subhead states two concrete outcomes
- Speed claim hits real insurance pain
Could improve
- No proof or numbers backing speed claim
- Empty fold — no product demo or image
- Unclear who it's for: patient or employer
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- click feels committal/transactional
- small footprint vs huge headline
- no payoff or speed cue in label
Information hierarchy
78FairDoes the design help or inhibit what the page is trying to say?
123- Book a Call button — Styled at near-equal weight beside Get Insured, splitting the primary action into two choices.
- Nav audience links — Providers, Employers, and Patients sit above the CTA as three equal exits that leak attention before the pitch lands.
- Log in plus hamburger — Two adjacent top-right controls duplicate escape routes away from Get Insured.
Mobile web
82StrongThe phone experience as a first-class citizen.
12- Get Insured button — Desktop-proportioned button floating narrow in the column instead of a full-bleed thumb target.
- Book a Call button — Secondary CTA stacked at near-equal weight below the primary, splitting the tap decision.